Insights

Explore Ashbury’s insights into building intelligent reputations

Insights

Explore Ashbury’s insights into building intelligent reputations

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Relevance in 2025 – Topic trends for the Financial Sector in APAC and MENA

November 29, 2025

Find out what matters most to financial audiences today from our first Trending by Ashbury Insights Series report: Relevance in 2025 – Topic trends for the Financial Sector in APAC and MENA. Drawing on our partner InferenceCloud’s proprietary machine learning model, our analysis validates and challenges assumptions and reveals new opportunities to engage client.

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Ashbury’s Adam Harper on the Gulf’s strategic communications shift

Our Founder and Managing Partner Adam Harper recently had a wide-ranging and thoughtful conversation with Arun Sudhaman, Founding Editor of Earned First, on their latest podcast. What’s driving the synergistic growth of financial services and communications in the Middle East? Does ‘soft power’ still matter in a world beset by geopolitical issues? Adam also shared how Ashbury uses AI and data to find answers to questions communicators have had for years — what do our target audiences care about, and what’s truly relevant?”